Tech Conference + Music Festival

The assignment: Create a tech conference and make it unforgettably fun, provide education and certification, but make it feel more like a music festival than a tech user conference.

We created the Domoplaooza experience. Transporting attendees to a literal tech palooza combining learning and more fun than any tech conference should be allowed to have. We invited tech legends, sports legends, sports all stars to keynote, then had 4 major recording artists deliver their craft over two nights of concerts. When that was over, we took everyone skiing - and even a few lucky experts heli-skiing for two days. It was an unforgettable event for 2000, where everyone was a VIP.

• Buddha Bar

• Tranquil Lounge

• Two nights of concerts and parties in a unique environment

• After party

• After-after party

• Customer certification program

• Customer success lab

• Customer Advisory Board

• Sponsor pavilion with 20 sponsors and exhibitors

• Customer briefing center, hosting 300 meetings

• Main stage line ups that included sports legends, current sports all stars, Arm Generals, major authors, tv and film stars.

• Custom swag using major label co-branding that was a hit

• Backstage/VIP experience