Tradeshow Program

The assignment: Relaunch our client in a big way! We helped concept and design a new booth for the team at Fabric that will take them to two major trade shows and two minor trade shows in 1H 2024. For the event we helped create a campaign that was out of the ordinary, that would help drive interest and traffic to the booth. We helped with the strategy around how they showed up at the event for both customers and prospects. We vetted opportunities for them to sponsor activations at the event, as well as providing sponsorship outlines for driving partner participation and sponsorships at their VIP party, helping to offset costs of the event.

Highlights

• Custom 20x20 trade show booth

• Custom swag bag with a redeem at party after demo process.

• Positioning as a thought leader with speaking and panel sessions at the event

• VIP customer party

• VIP Executive dinner

• Meeting Center based at the hotel

• Man on the street video activations